STELLA McCARTNEY, JIL SANDER & CHLOE THE NEW MINIMALISM........But my first love Giorgio Armani has never left me!!

The understated look has reinvented itself again. For me timeless classics that are free of embellishment just work over and over again.

But this season the pared back look just has got a lot softer, a sort of feminine minimalism.

When I first worked in fashion one of my icons was Georgio Armani. With his impecable tailoring, clean lines and beautiful fabrics it was a look I dreamed of wearing and owning one day. I loved walking into the  Brompton Road store with it's oh so stylish staff  dressed head to toe in Armani, looking so chic, they all could of walked off the front cover of Italian vogue. The clothes beautifully presented and displayed in a way that only Armani could do it.

Flash forward a few years, and  sadly I never did get to own a piece of Georgio Armani (well except for a pair of his jeans) but the legacy of his clothes has always been with me. I love classic tailoring, the sense of calm and confidence it gives you the wearer, and the ease of dressing in a minimal way that just makes you feel so cool and uncomplicated.

SS13 and this seasons new minimalism is music to my ears.

Lets start with the Queen of clean.........Jill Sander




Jill Sander ss13





Jill Sander ss13





Jill Sander ss13


 

Chloe ss13





Chloe ss13



Stella McCartney ss13




Stella McCartney ss13




Stella McCartney ss13


Ok.........so unless you are married to a Russian Oligarch, or footballer, most of us can still only dream of owning such beautiful pieces.

 BUT here is where the clever bit comes in. The glorious HIGH STREET AND THE INTERNET!!








 Zara Coat £69.99 Mixed with a Stella oh so this season orange









Zara Dress £39.99 Again a take on Stella McCartney's dress








Mango Dress £59.99




River Island Dress £40 A little nod to Stella






Cos Dress £69 A nod to Chloe










 Asos Dress £45


Add a few well chosen accessories and you will look and feel amazing.......







River Island Bag £55


 Next Kitten Heels £28







River Island Cats Eye Sunglasses £13



It's the trying hard, to look like you have not tried too hard, if you get my drift that makes this look work!!

And as a special friend of mine once told me.

She was just walking out of this boutique in Milan (ARMANI) when this immaculately dressed handsome man held open the door for her - she said thankyou, and he said Ciao Bella!
........then she double take, it was the main man himself Georgio Armani. 

WOW!! she thought.

 But then at the end of the day he is just a shopkeeper keeping his client's happy......how understated, laid back and cool is that??




                                               



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